Ford is building Mustangs for the metaverse

  • Sep 10, 2022 at 11:31 am
  • The American auto-manufacturer is the latest car company to dip its toes in the world of NFTs and metaverse.

    United States Patent and Trademark Office (USPTO) attorney Mike Kondoudis revealed 19 metaverse-related trademarks made by the company for its brands — Mustang, Bronco, F-150 Lightning, Raptor and others.

    The trademark applications include virtual vehicles, clothing and a digital collectible marketplace. Ford has plans to release video, audio, text and artwork related NFTs for its featured vehicle models. Another set of products include “downloadable virtual goods” featuring vehicle parts and accessories, and clothing for a “virtual world”, alongside an online retail store featuring NFT tokens and other digital collectibles.

    The blue oval brand now joins Lamborghini, Bentley, Nissan, Hyundai, Toyota and Renault in having announced plans to expand its services into the metaverse to cater the next generation of customers.